DENR-PIA IX SIGN MOA TO MITIGATE CLIMATE CHANGE

DENR-IX Executive Director Arleigh J. Adorable

during the MOA signing  in Pagadian City, Zambo.

del Sur with OIC RPAO Roservirico Tan witness.

By JONG CADION

         

PAGADIAN CITY, ZAMBOSUR (Feb. 5, 2014 Pagadian FONTLINE NEWS) -- The Dept. of Environment and Natural Resources (DENR) IX represented by its Executive Director Arleigh J. Adorable recently signed a Memorandum of Agreement (MOA) with Director Noemi B. Edaga of the Philippine Information Agency (PIA) IX for the dissemination of information about Climate Change Mitigation to various sectors of society at the local level.

Also present during the MOA signing were Gedion Corgue and OIC RPAO Roservirico Tan who signed as witnesses for Dir. Edaga and Executive Director Adorable, respectively.

         

The aforesaid Accord was an offshoot of the Agreement which was signed earlier by their respective secretaries at the main office in Manila for the immediate adoption of mitigation measures, nationwide aimed at minimizing the effects of climate change and global warming.

PIA IX Regional Director Noemi B. Edaga during

the MOA signing and her staff Jun Corgue witness

the signing.

Climate Change is attributed directly or indirectly to human activities that alter the composition of the global atmosphere, in addition to natural climate variability observed over comparable time periods. (UNFCC).

As the lead agency that heads the environment cluster on climate change mitigation and adaptation and at the same time leads the advocacy work of the government in raising public awareness of disaster risks reduction, the DENR-IX shall tap PIA IX as they have the technical expertise, network, and capability in implementing advocacy campaigns that includes but not limited to the production and dissemination of information materials using multi-media including social media platforms.

Aside from providing the necessary funds to PIA IX in implementing the Climate Change Advocacy Campaign in Zamboanga Peninsula, the DENR IX shall provide the former with pertinent reference materials and resource persons that may be required in the campaign implementation; and monitor the implementation of all activities under this Agreement.

As stipulated in the Agreement, the PIA IX shall have the following responsibilities:  provide technical, administrative and management services in the implementation of the Climate Change Advocacy Campaign in the regional level pursuant to an Implementation Plan duly signed and approved by the parties involved; secure the television commercial materials from the PIA head office and draw  up a media plan for the airing of the above stated materials  over local television; develop and maintain social media community and platform (e.g. Facebook Page, Website); organize and strengthen networks of program advocates in the Region; and organize and conduct advocacy activities/events on the ground including but not limited to campus tours and community fora in the Region; among others.